Director, GTM Systems & AI Transformation

About Snorkel

Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. 

Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

Director, GTM Systems & AI Transformation

Reports to: VP, Revenue Operations Team: Senior GTM Transformation Specialist, Senior GTM Engineer Location: San Francisco

About the Role

Snorkel AI's Revenue Operations team designs, builds, and runs the systems, data, and processes that power our Go-to-Market motion. The Director, GTM Systems & AI Transformation leads that effort end-to-end — from systems architecture to workflow automation to AI-enabled process innovation — and manages a small, high-leverage systems team.

This is a hands-on leadership role for someone who can own the technical roadmap and transform the GTM motion. You'll partner directly with Sales, Delivery, Marketing, Finance, and Legal to make sure our systems reflect how the business actually needs to run, and you'll be a trusted business partner to every team you touch.

What You'll Own

Systems Strategy & Architecture

Partner with GTM leaders to define and evolve the systems architecture strategy across Sales, Delivery, Customer Success, Marketing, and more

Set the roadmap for Salesforce and the broader GTM stack (Gong, Clay, Ironclad, Float, CPQ, billing/revenue automation, and future tooling)

Own Salesforce architecture, data integrity, and data hygiene as the foundation of the role — new automation and AI initiatives get built on top of a clean, well-governed baseline

Own vendor relationships and renewals across the GTM stack

Team Leadership

Manage and grow the team, setting priorities and reviewing technical design

Turn ambiguous business requests from Sales, Delivery, and Finance into scoped, shippable system changes

Establish an intake, prioritization, and release process so the team moves from reactive to proactive and keeps stakeholders informed

Data Governance & Process

Define and enforce data hygiene standards and field/object governance across the CRM

Own the orchestration and reliability of revenue data across the GTM ecosystem

Partner with systems and data operations teams to ensure data quality, governance, and visibility across core GTM platforms

Help architecture lead-to-cash processes — handoffs, approvals, escalation paths across Sales, Delivery, and Finance

Partner with Enablement to roll out new features and ensure technology adoption

Automation & AI

Lead AI transformation across GTM by identifying workflow automation and AI-enabled opportunities across the GTM funnel

Implement high-impact AI use cases across the GTM lifecycle, including pipeline management, prospecting intelligence, forecasting signals, and customer insights.

Define and evolve standardized end-to-end GTM processes that streamline execution through automation, integrations between systems, and the use of AI.

What You'll Bring

10+ years in Revenue/Sales/GTM Operations, Business Systems, or CRM architecture, including 3+ years leading and developing high-performing technical teams

Deep, architecture-level Salesforce expertise (object model design, automation, integrations); certifications a plus

Experience owning a GTM tool stack beyond Salesforce (forecasting tools, CLM, data enrichment, billing systems)

Hands-on experience developing with AI tools, scaling AI-based solutions, and managing modern technology stacks, combined with the operational pragmatism to know when and how to deploy them effectively

Strong prioritization and project management skills in fast-moving environments

Exceptional commu …