SambaNova · Go-to-market · Staff+ · Posted 2026-09-24
Principal Product Marketing Manager
SambaNova · San Jose, California, United States · $227k–278k base
This range's midpoint is above 81% of posted go-to-market ranges at AI companies right now. See the salary index.
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SambaNova is a leader in next-generation AI infrastructure, delivering a full-stack inference platform for customers worldwide. At the core of SambaNova's technology is the RDU (Reconfigurable Dataflow Unit) — a chip built on a dataflow architecture rather than the traditional GPU model. Its decode performance is especially strong for agentic workloads like multi-turn agents, code generation, and long-running applications. RDUs are packaged into SambaRack, rack-scale hardware that lets customers deploy state-of-the-art models with better performance, greater energy efficiency, and faster time to value.
SambaNova is hiring a Principal Product Marketing Manager to lead product positioning, portfolio strategy, and sales enablement for SambaRack and SambaStack. This role will define how SambaNova presents its purpose-built AI infrastructure to the market, translate product differentiation into clear customer value, and equip the field with the narratives and tools needed to win.
About the Role
This is a principal-level product marketing role for an experienced strategist and hands-on creator who can move from market insight to a crisp product narrative, and from that narrative to the launches, messaging, presentations, one-pagers, competitive guidance, and training used across the go-to-market organization. You will own the market-facing strategy for SambaRack—the turnkey, rack-level system built around SambaNova RDUs for large-scale AI inference—and SambaStack—the full-stack enterprise AI platform that combines hardware and software for deployments on premises or through dedicated cloud hosting.
You will partner closely with Technical Product Marketing, Account Executives, and Field Marketing to turn technical proof, customer needs, and field insight into differentiated product messaging and scalable go-to-market execution. Technical Product Marketing will contribute deployment-oriented technical content and demonstrations, while you will own product and portfolio positioning, audience and use-case strategy, launch narratives, competitive differentiation, sales enablement, and consistent market execution.
Responsibilities
Own positioning, messaging, value propositions, personas, priority use cases, packaging narratives, and competitive differentiation for SambaRack and SambaStack
Define the portfolio story that connects purpose-built RDU hardware, rack-level infrastructure, full-stack software, model serving, and deployment flexibility into a clear customer value proposition
Build differentiated messaging for enterprise AI teams, infrastructure leaders, data center operators, inference providers, sovereign AI initiatives, technical evaluators, partners, and the field
Lead go-to-market strategy and launch planning for major SambaRack and SambaStack capabilities, working across Product, Engineering, Sales, Communications, Developer Relations, Partner Marketing, and Design
Develop high-quality sales enablement, including pitch decks, solution presentations, one-pagers, battlecards, discovery guidance, objection handling, competitive plays, and executive-ready content
Create market-facing content such as product briefs, web copy, launch assets, blogs, customer presentations, thought leadership, and solution narratives
Partner with Technical Product Marketing to translate deployment experience, technical proof, and demonstrations into sharper positioning and more useful seller guidance
Work with Account Executives and Field Marketing to refine product messaging around customer needs, activate it through field and regional programs, and build scalable enablement for customer conversations
Equip sales, solutions, partners, and customer-facing teams with repeatable training and content; measure adoption and improve materials based on field feedback
Lead market, customer, and competitive research to identify emerging needs, sharpen differentiation, inform roadmap discussions, and improve go-to-market priorit …
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