Field Marketing Manager, APAC

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're looking for our founding APAC Field Marketing Leader, someone strategy-strong who can autonomously own a regional function end to end — set the strategy, build the operating system, carry the number, and represent marketing credibly to regional sales leadership and to global marketing leadership at the same time. Not a program manager who executes a plan set elsewhere.

The essential tension to screen for: this person needs the seniority and judgment to lead an org, and the willingness to be a team of one for a while. Regional expansion is planned but the timing isn't fixed, which means for some meaningful period they are writing the doc, running the roundtable, and negotiating with the agency themselves. Scrappy, low-ego, and hands-on — but senior enough to see the whole picture without the support systems a mature regional marketing org would provide.

Regional judgment matters more here than in most field marketing roles. One person cannot serve five sub-regions equally, so the job is fundamentally about sequencing: which markets get real first-party investment, which get partner-led coverage, and which wait. They need to make those calls, defend them to sales leaders in each market, and revisit them as signal comes in.

Partner fluency is not a nice-to-have in this region — it's the primary distribution mechanism. Someone who has only run first-party programs will find the leverage model unfamiliar.

What a successful candidate looks like: a leader who landed in a new region with nothing, picked the right two markets to prove out, used partner and agency capacity to punch well above their headcount, and can point to the pipeline, the operating system, and the team plan they left behind.

Ideal Profiles

The first-in-region builder who then scaled it. Was the founding field or regional marketing hire for APAC at an enterprise software company and grew it into a team. Brings direct experience with both halves of this job. Pressure-test whether they built a durable function or just ran events, and whether they're still willing to be hands-on at the start.

The partner-led regional leader. Led co-marketing and demand programs through cloud providers, resellers, and distributors across APAC markets. Strongest on leverage and ecosystem motion. Pressure-test whether they can also build direct enterprise ABM and own a pipeline number independent of partners.

The multi-market APAC field marketing leader. Owned field marketing across several APAC sub-regions at a scaled tech company. Brings market fluency, local vendor and event relationships, and cultural range. Pressure-test appetite for building infrastructure from scratch rather than operating within an existing system, and for the period before they have a team.

Key responsibilities

Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region

Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors

Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations

Partner closely with APAC sales leadership t …