Field and Events Marketing Manager

ABOUT TRAVERSAL

Traversal https://www.traversal.com/?utm_source=chatgpt.com is the AI Site Reliability Engineer (AI SRE) for the enterprise.

Production complexity was already outpacing what engineering teams could manage manually, and AI-generated code is accelerating that gap. Traversal is built for that challenge, autonomously understanding and reasoning across even the largest, most complex production environments to diagnose, fix, and prevent incidents. Our mission is to free engineers from endless firefighting and give them more time to focus on creative, high-impact work.

Today, Traversal operates in mission-critical environments at some of the world’s largest enterprises. Our roots remain deeply embedded in AI research, and we’ve brought together researchers from institutions including MIT, Harvard, Berkeley, Columbia, and Cornell with world-class technical staff and operators from companies like Google, Meta, Datadog, ServiceNow, and Citadel Securities to take on one of the hardest problems for AI to solve. Traversal is backed by Sequoia Capital, Kleiner Perkins, Hanabi, NFDG, and American Express Ventures.

THE ROLE

As a Field Marketing Manager you will help build and execute programs that create and nurture meaningful relationships with enterprise technology leaders and drive pipeline growth.

This role is ideal for someone who thrives at the intersection of marketing, events, sales, and operations. You'll own the execution of executive experiences, industry conferences, regional events, partner activations, and relative integrated field marketing campaigns.

As an early member of a growing marketing team, you'll have the opportunity to help shape how we engage with and build our community through impactful and memorable moments.

RESPONSIBILITIES

- Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs

- Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution

- Develop and run regional field marketing initiatives aligned with pipeline acceleration goals.

- Partner closely with sales

- Collaborate cross-functionally with Sales and Marketing to plan initiatives aligned to brand and business goals.

- Measure, analyze, and report on the performance of each initiative, including pipeline impact and ROI.

- Continuously test, iterate, and improve programs based on performance data and field feedback.

REQUIREMENTS

- 3–5 years of experience in B2B field marketing at a high-growth technology company.

- Proven experience planning and executing executive events, customer programs, and field marketing initiatives.

- Experience managing industry conferences, trade shows, and sponsorship activations from planning through post-event reporting.

- Experience executing events for both highly technical audiences (engineering, infrastructure, DevOps, SRE, platform teams) and executive decision makers.

- Experience measuring pipeline influence, campaign attribution, and event ROI.

- Experience managing external vendors, agencies, and production partners.

- Outstanding project management and organizational skills, paired with a keen attention to detail.

- Experience partnering closely with Sales and GTM organizations to build integrated field marketing programs that support pipeline generation.

- Comfortable working cross-functionally in a fast-paced startup environment where priorities evolve quickly.

- Bachelor’s degree in Marketing, Business or a related field preferred

- Willingness to travel approximately 30–50% as programs require.

NICE TO HAVE

- Industry experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or enterprise software.

- Familiarity with Salesforce, HubSpot, Marketo, or similar CRM and marketing automation platforms.

- Basic design skills with the ability to create/edi …